Podcast Repurposing Ideas That Aren’t Blogs Or Social Posts

Most podcast repurposing advice sounds the same: turn your episode into clips, blog posts, newsletters, and social captions.

That can be useful, but it is not the only way to get more value from your podcast.

In this episode, we look at creative ways podcasters are turning their existing content into something new: conversation cards, games, kid-friendly feeds, real-world meetups, field guides, downloadable resources, and more!

We also talk about how to use AI to find themes hiding in your archive, why great repurposing starts with what your audience already loves doing, and how to create something additive instead of just changing the format.

Plus, we share early stats from the Buzzsprout video launch!

Contact Buzzcast

• Send us Fan Mail
• Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods

Thanks for listening and Keep Podcasting!

Transcript

Video Launch Stats Quiz

Kevin 0:00

Do you want to start off with a little quiz? Yes.

Jordan 0:02

Always.

Kevin 0:03

Okay. We are a little over 24 hours into the official launch. We officially launched video plans Monday morning and we are recording now Tuesday, two o'clock Eastern time. So I don't know, 32-ish hours into launch. Do you want to take a guess at how many podcasters are on a video capable plan?

Alban 0:21

32. Alban thinks one per hour. I have no idea. I didn't send out the emails. So most people on Buzzsprout probably don't know about it, honestly.

Jordan 0:30

I feel like if we look at the people that we had on our beta program, maybe a few more. So we're talking like 40 or 50.

Alban 0:37

Oh, you're trying to rip off a prices right obviously right now. All right, I picked 45. I update to 45.

Kevin 0:46

I like though how you took two different approaches. Albin's just like repeats the number that I said in hours as number of accounts. And Jordan tries to apply some logic. Two totally different approaches. I will tell you, you're both too low.

Jordan 0:58

Ooh.

Kevin 0:58

Do you want to uh what's the buzzer sound when you're like everyone overbid? Well, it's the opposite. We both underbid underbid way too much. So it's gonna I'm gonna give you both one more chance. And this time Jordan has to go first.

Jordan 1:10

Okay. Um, what's your version of too much? Is it like 20 or is it like 100?

Alban 1:16

Let's not overthink it.

Jordan 1:17

My heart is telling me like 90 now.

Alban 1:19

All right, Alban. One podcast, Bob. No, you were too low. All right, 91. 91.

Kevin 1:25

I know how to play prices right. All right, yeah. We're at 115. Ooh. Now, one of those podcasts is Buzzcast.

Alban 1:33

So, really, it's 114. This is now a uh a video enabled show that will have like one video all time. No, we'll do another one, just not today. I think we need to do more. Yeah. I liked it. I showed it to people on my phone, and I was like, check it out. Dad's a YouTuber now.

Jordan 1:51

I like how showing people on the phone is showing your daughter.

Alban 1:53

Yeah, really. And it's funny that to her, any video is YouTube. In her mind, she's like, Oh, you're a YouTuber. I'm like, no, we just filmed a video. We put it in Apple Podcasts, we're podcasters. All right. Do you guys want to guess the number of videos that have been published? My guess would be most of those probably publish one. So I don't know, 150. Okay. 150 videos. All right, Jordan.

Jordan 2:17

This is not my strong suit. Like, math is not my thing.

Kevin 2:20

I don't think it's math as much as it's just guessing.

Jordan 2:22

I'm just gonna leave by my heart. I'm gonna say 230.

Kevin 2:25

Oh, Jordan, you're so close. She's the winner.

Alban 2:29

It's 250. Whoa. All right. Here's actually an FAQ that we got. And someone said, I wish I could go and add video for my past episodes. And I'm guessing if it's this much higher than the number of podcast accounts, that somebody's gone back and added video to all of their old episodes. Is that right? Yeah.

Kevin 2:48

A few accounts I have noticed have gone through and added video to their almost, if not their entire back catalog, a lot of back catalog episodes.

Alban 2:56

I mean, it's pretty simple. You go like you're replacing the audio for an old episode, and then you just upload the video file. And now the logic is a little bit smarter that we see you're on a video plan. In the old days, we would just strip the audio off, but now we'll pull the audio off for all the audio apps, but then we will take the video and we'll get it ready to send over to Apple Podcasts.

Kevin 3:17

Right. And it's probably worth mentioning that you can still replace audio, like you have always been able to within Buzzsprout. But if you upload a video, we're not letting you replace the video right now. I don't know if that's going to change over time, but we are also working on a Spotify integration and a YouTube integration. And YouTube specifically does not let you replace video. And so that's why we have that constraint in place right now. If we find a workaround for it, we might open up that doorway. But for now, the way that you would do it if you need to replace a video file for whatever reason is you can just unpublish that video episode and publish a new one that's almost identical. You could backdate it and everything. But we're not letting you replace the video file.

Jordan 3:58

It's so interesting how like just these little nuances that each podcast app has creates such kinks in the, I don't know, in the Yeah.

Kevin 4:07

I I think more than anything else that we've worked on in the last couple of years, there was a thousand tiny decisions that we had to figure out and answer every single day, which makes the work fun and exciting, but it also makes it stressful because it's like here's another decision that has to be made. Another decision has to be made. And it's good in the sense that like making decisions is making progress, but it's nerve-wracking in that like you don't always know with 100% confidence if you're making the right decision or the best decision. And so you usually, like in these cases, we err on the side of just being a little bit conservative, knowing that we can go the other direction later, as opposed to, I don't know, opening up some doorway now that would be hard to close down the road.

Alban 4:45

So James Cridlin and then John Spurlock both asked if we supported the alternate enclosure tag. Right. And when I was trying to articulate an answer to them, what I kept running into was we've spent 17 years with the assumption of it's audio only and it's audio files that are completely downloaded to a phone one time. And both of those 17 years of decisions are now all being challenged when we're doing video and we're streaming. And so it changes how we cache episodes, it changes how apps uh were measuring downloads, it's changing how we deal with bots and abuse traffic and everything. I mean, we pretty much made hundreds and hundreds of decisions. Things like can you replace episodes with oh yeah, of course you can, because it's just an audio file. Of course we would allow that. We never had to think through, well, there's reasons YouTube doesn't allow it. And so we might want to adopt some of that framework. And so there's just so many of these. Um, dynamic content is one. I somebody recently asked, you know, are we gonna have dynamic content in video? Uh dynamic content is just a totally another beast. If it's gonna be video content, we're now trying to splice it into the center of video, and then you know, you can't update the YouTube, we wouldn't be able to upload it through Spotify and make that change. So there's just so many of these decisions that, you know, like Kevin said, we had to end up on the conservative side and kind of go back through 17 years of decisions and go, do we want to add this for video or should audio and video work differently? And right now the answer is mostly you can't do a lot of things with video that you could do with audio, but that doesn't mean that it's gonna be that way forever.

Kevin 6:33

Yeah. So as far as supporting the alternate enclosure tag, which is something that we want to do, we love open podcasting, love the podcast namespace project, founding members of the PSP. Um, so that's actually I was working on that a lot this morning. And I think there is an opportunity here. So I'm gonna open up a discussion in those groups to have the conversation with the larger podcasting app developer and podcast hosting community that exists. But I think there is an opportunity that if we approach video a little bit differently than we've approached audio, there could be an opportunity for us to get better metrics long term, as opposed to just saying, hey, this is how, you know, we've always done for podcasting has existed for 20 plus years. Here's how we've published audio files in RSS feeds. And the result of that has been a struggle and a fight ever since you know bots became a thing and started hitting audio files. And then we've tried to figure out how to weed all that traffic out and how to separate like, is that a real person or is that a bot? And then you have bots that break through the detection and all this other those battles that continue to rage. I I think we have an opportunity here to kind of reset and say, okay, there's a not only is this a different type of media, it's not just audio, it's video. So there's motivation because we want to keep costs as low as possible for people who want to publish video. And the more bot traffic you have, the higher the costs are. So then you have to charge more.

Jordan 7:50

Yeah.

Kevin 7:50

There's motivation there, but there's also motivation on the side of um, we want accurate stats as accurate as possible. And so I just think it's a moment in time where we can say, listen, let's put our brains together. Surely we can figure out a way to do this better than to just handle it the same way that we've already handled audio because we know we have all these problems in audio. So, like if we think ahead and plan and we have a lot of great technology available to us, if we utilize some of that, maybe we can solve some of these problems before they become a problem in video as well as audio.

Jordan 8:20

I had heard that the IAB is trying to figure out a way to do video certification through podcast videos or something like that.

Kevin 8:28

Yeah, and nothing against the IAB, but IAB is not have the same motivations that we have as like the podcast hosting community. Like we're trying to keep costs low, we're trying to get accurate stats for the benefit of the people who are creating the stuff, not for the people who are creating ads. And ultimately at the end of the day, the IAB is going to say, here's how you need to measure a video impression or a video download or something like that. But they're not gonna they're they're just gonna tell you again how to weed out bots. And I think there's an opportunity to like block them from the beginning. So I don't want to get too technical about it. Again, this is more like inside baseball talk for technologists who are working in the podcasting industry. Yeah. And this is not the podcast for that. Yeah. But the the end benefit to people who are listening who are podcasters is that we are providing video stats right now. And the primary channel that audio and video consumption is happening when you publish a video to Buzzsprout is through Apple Podcasts. And so that is through an API. It's not included in the alternate enclosure. But the the short answer to why we've held off including video content in the alternate enclosure in your RSS feed is because I think there's an opportunity that if we just put our heads together and work out some technical solutions, then we would be able to safely and responsibly deploy that stuff to your RSS feed so that third-party apps can pick it up without us having to go through a little rigmarole of fighting all the bot traffic and sorting out is that a human or is that not? And so I think that's worth a little bit of a wait.

Jordan 9:50

Yeah.

Kevin 9:50

Maybe it's a month, maybe it's two months, maybe it's three. I I think we can put a rough plan together and say, hey, V1 of the plan looks like this, and we can deploy that pretty quickly, get app developers on board with it. And then phase two and three would just be scalable solutions that if bots get through our v1, then we have a v2 ready to go and a v3 down the road. Anyway, again, it's hard for me to talk about it without getting super technical, but that's the story of it's worth waiting a month or two because the whole history of video podcasting for forever forward could be protected.

Alban 10:19

Another thing I kept seeing about video, uh, Jordan and I both ended up writing on the same Reddit thread. And it seemed like we contributed a little bit into somebody's audio podcasting anxiety world where they they were like, oh, BuzzBrot just launched video and then Podigy added video. And does that mean like audio's gone? And what I you know tried to write back was I think the audiences are different, and so it's an additive. You end up having audio is still going to have the same and also over time growing audience, and video is something in addition. The people who want to listen, like me, and who want to create audio, like the three of us, we're not going to all of a sudden start watching a bunch of video just because it's also available in video form. The podcasts I listen to, some of them are also on YouTube as videos, but I don't have another two hours in the day where I want to sit down and watch YouTube videos. I do have a few hours of the day where I'm either driving or I'm working out or I'm doing something where just putting something in my ears works out and so it fits into the lifestyle. I think it's really healthy to go back to this idea you're probably doing your podcast for you and your audience. And if you are really enjoying the audio experience and you are enjoying crafting and making it for its own sake, you don't have to feel like, oh, I'm missing out on something because I didn't chop it up into a hundred YouTube clips. You can let that part go unless you want to experiment with it. Yeah. Uh you don't have to feel like it's all in service of this kind of elusive, I'm chasing some sort of dream. I'm not sure what it is, but everyone tells me to do it. I'm at least telling you, you don't have to do it. I think video is very cool, especially for people who are on YouTube who want to have some sort of, you know, reduce their reliance on a single platform. But for everybody who's doing audio now and you're feeling some of that tension, I think you can relax and more just get excited about I'm doing something creative that I love. And if it's audio, it doesn't have to be everything else.

Kevin 12:24

Let me try a working analogy out on you guys and see if it if it fits. Because to me, this Apple podcast video experience has been very additive to my podcast consumption life so far. So over the past couple of years, I've kind of done a lot to avoid YouTube as much as possible. Over the years, it just got to the point where like I never left a YouTube session feeling better. Like it just became like, ah, I was a waste of time. Like it was just, I got sucked into video after video, and none of them made my life any better. And it just felt like a time dump, a time suck.

Jordan 12:55

Yeah.

Kevin 12:55

And so I've pretty much gotten to this place where I'd avoided it, and that probably colored my taste around video podcasts in general. Now, over the past couple months, I've been re-engaging with video content through the Apple Podcast app, and I found it's a very different experience. I talked about this a little bit last week in the quick cast that like the you know moment of clarity I had when I got to the end of my podcast and it just stopped and like it waited on me to choose what I wanted to hear next instead of just putting something in front of me. So the analogy that I'm I want to try out on you guys is it's kind of like it's similar in my mind to like the movie theater experience to me. At some point in my life, um, I just started sort of like going to a movie theater just wasn't as magical as it had been, maybe when I was a little bit younger or something. It was fun, it was sort of social, you'd go with your friends, you'd see a great movie. But like as I just got a little bit older, matured a little bit, like it's expensive. I don't know, it was just like you walk in and your feet like are always sticking to the floor, everything feels dirty. I don't know.

Alban 13:51

Yeah.

Kevin 13:51

If it's a popular movie, you're like always gonna be sitting next to somebody who you don't may or may not want to sit next to. The assigned seat thing, buying tickets in advance, paying the 250 surcharge to pick your seat. Like, I was just like done with movie theaters. And so I was like, it has to be the best movie ever to really draw me to a movie theater at this point. I will just wait for it to come to my home television experience and I'll watch it there. And I feel like Apple Podcasts bringing video in has been like the transition of movies from the theater to like I can just stream it at home now. And so I like it again. Like I'm warming up to the idea of like, I don't hate all movies, I just hated movie theaters. I don't hate all videos, I just hated YouTube. Yeah, and you take it out of that environment and put it in this environment, I'm much more open to it. But the seamless experience that Apple Podcasts has introduced, and Spotify, I think, also has a similar seamless switching experience between audio and video. Yeah. And I imagine most third-party apps that adopt video will try to offer something similar. But audio first podcasts, I'm never going to be tempted or curious about what it looks like right now because audio first podcasters are used to doing their show audio first, like we are for this show. We don't necessarily talk about, can you see that there right there, like what I'm pointing to there? Like, let's watch this clip together. We don't do stuff like that because we know this is an audio first show. Even last week when Alban's desk started like moving down or up or whichever direction it was going and we were laughing, we were conscious enough to say, oh, well, this isn't out a video first show. We're the only ones that saw that. We should explain what just happened and why we were laughing. Now, some video first podcasts, they don't do that. And like I might be walking the dog and I'm just listening. I have my AirPods in, I'm just listening, and they're explaining something. This happened to me uh not too long ago. There was a podcast I was listening to, it was a video first podcast, and I had to stop listening because they were going through it, it was a technical show, they were going through code examples, and I wanted to see the code that they were talking about. And I was like, I'm missing out on a lot of the experience right now. So I stopped listening and I was like, I'm gonna have to go to YouTube. I'm gonna have to drag myself to the movie theater to watch this later. And so I did that and I went and I watched it. But now I don't have to do that anymore. Like if they go ahead and publish to Apple Podcasts or Spotify video or whatever, I can still enjoy the content in the environment where I want to. I could just pull my phone out of my pocket, switch on video for that little segment when they're going through the code example, see what they're talking about, and be like, oh, great, I got that now. And I flip the video back off, put the phone back in my pocket, and I keep walking. And I think that's amazing. That's that's an opportunity that we didn't really have before. I mean, I guess if you were like a YouTube premium subscriber, you could I was just gonna say, we're gonna get someone writing in, like, yes, you can.

Jordan 16:21

Yeah, you're not paying for that.

Kevin 16:22

Again, I don't want to join the uh AMC Regal Cinemas Movie Club and come every week. I don't want to do it. I don't like the movie theater.

Jordan 16:36

Welcome back to BuzzCemus, the podcast about all things podcasting from the people at BuzzRout. So a few weeks ago, we got a topic request from David from No Stroke Podcast. He was looking for ideas on how to repurpose your podcast content as they wrap things up. I think that we have talked about repurposing quite a bit on this podcast, but the thing is, is usually when you lit when you hear about podcast repurposing, you are thinking about like marketing assets or like marketing materials such as like blog posts or newsletters or um like video clips and social posts. And so I thought it'd be more fun if we were to go into some unique ways to repurpose your content in a way that it's actually creating more content or extracting more from your podcast from what you've already currently built.

Alban 17:28

So when I was reading your outline, Jordan, and what I really like about it is repurposing content. If you go to a talk at podcast movement, it's gonna be like here's how to take the video, chop it into clips, make the audio a podcast, make it into a book and an EPUB and whatever. You do 40 different format changes.

Jordan 17:46

Yes.

Alban 17:47

Format changes are a way for you to share your content in multiple ways. But it's not really repurposing. It's definitely not additive. It's just telling people, like, oh, if you'd rather consume this as short form, then I've now made that as well. But repurposing and the way you structured it, it's how do I add something to the experience? How do I get my listeners to do something? And we're bringing the listener in more. There was this period online where like you'd get an email from any business you interacted with, and they're like, like us on Facebook, and then go subscribe on YouTube and follow us on Instagram and do this and this and this. And they'd send the same thing out on every channel. And you're like, why did I connect in all these different ways? All they're doing is just like format changes and you had more ways for them to reach you. But all of your examples are how do you add to the podcast?

Use AI To Find Themes Worth Building

Jordan 18:40

Yeah, I like what you said about formatting, because that's exactly what this is. It's reformatting your content versus reimagining it, your content, right? Because if you're reformatting it, you're basically just taking your audio content and you're changing it into a text format. So now instead of listening, they're just reading, or it becomes like an output of like marketing and things like that. But if we're reimagining it, it can become a different kind of like experience or a different kind of like, it can bring a different value to your listeners. And so I think that's definitely what we're going to be focusing on. So when you're first thinking about repurposing your podcast, it can be really hard to just kind of like get outside of yourself and really think about like, okay, what's the organization or the structure of my podcast archive? It's hard to pull out different themes or put things into buckets. And so I think something that is really helpful in this is AI. And I know we've talked about AI so much, but it really is so helpful for this kind of thing. Um, and it can help with like organizing all of your podcast content into um like workbooks, or if you are trying to plan a speaking session. Uh recently I talked to someone who was struggling with their pitch for speaking at a conference and they really wanted to speak at this conference, but they were just like, I don't know what my unique angle is. I don't know like what kind of opinions I have that would be interesting because I feel like all this information is really rehashed already. And so what they did was they pulled all their transcripts out, put it into AI, and then was just like, okay, can you find some themes that is something I know back and forth and I can have a unique perspective on that you don't see in other places? And it was really cool because it looked at all these transcripts and it looked at everything she was saying and it pulled out like three solid ideas for a session. And I thought that was really cool because I had never thought to use it for that.

Conversation Cards That Drive Discovery

Kevin 20:38

Yeah. The the pattern recognition strengths of AI and LLMs in general are remarkable. Yeah. And it's a it's a relatively new tool that's available to not just podcasters, but everybody in the world. And it's it's still hard to remind ourselves and to remember that this tool is now like pretty much freely available to anybody to use at any time. So if you have like huge amounts of data and you're just like, I know that there's there's tons of answers in this data, but good lord, like how would you ever process all that? The tool is now available to us and it's and it's free. So I think it's a good reminder, Jordan. I know we do say it often, but it at least for the next couple of years until it just becomes like a default thing. Like, can an LL help with this? It's actually a good reminder to hear it.

Jordan 21:18

All right. So let's jump into some unique repurposing ideas that I pulled from real life podcasts and things that they did to bring new value to their audiences. You know, this could be through like monetization or additional materials. Um, so the first one that I pulled is from the diary of a CEO. And diary of CEO, uh, Steve Bartlett, he has interviews with like founders, experts, and public figures. And at the end of every single episode, he asks them Do you have a question for the next guest? They'll write down their question for the next guest and then he asks the next guest. And it's it's this kind of like ritual or segment that they have every single episode. And what's so cool is I was looking on his website and I found conversation cards. And I was like, those are neat. And so I looked at them. And what it is, is it's a deck of cards that has the questions that each person asked. So one of the ones from Jacqueline Gold, it says, What are the failures you cherish the most? And it's really neat because on the back of the card, it has diary of CEO and it has like QR code and it says, scan here, discover Neil deGrasse Tyson's answer, or scan here, discover Paul Brunson's answer. And so you can take these cards and you can use them in like a group setting or like a date night, just kind of like uh icebreakers or conversation starters. I could see leaders using these.

Kevin 22:40

Yeah.

Jordan 22:40

And I also love that it's a discovery tool too, because if someone has these cards or they're in an environment where they're encountering these cards and they want to hear what you know, Neil deGrice Tyson has to say about it and they scan it, they go, you know what? Actually, this podcast is awesome. And so they can follow the podcast.

Kevin 22:58

Yeah. This is a great idea. I'm assuming that when he asks the questions at the end of the episode, that he doesn't tell them who the next guest is going to going to be, right?

Jordan 23:07

I imagine so.

Kevin 23:08

All right. Yeah. Or we're just assuming here. But so the questions are kind of like generic. Like you could use them uh at a dinner party or something like that. You could pass them all around and use them. So it's sort of so it's sort of like you get a game that you can kind of play with your friends, but then you can also kind of get answers from more famous people and then hopefully get hooked on the podcast. I love this. A very smart idea. Now I'm trying to figure out like how we would apply it to something like a buzzcast. Um, we could go back through all of our episodes. Again, you could probably just prompt AI to do this. Here's some transcripts and what are a bunch of questions that we've asked and answered on previous Buzzcast episodes. We could print out a bunch of cards like this, like podcast trivia stuff, and then hand them out at podcast conferences. Like here's podcast trivia game that you can play with other podcasters or people who are into podcasting, and then scan the code on the back to hear, you know, Alban Jordan and Kevin's take on this question or something like that.

Alban 23:57

And it just links to an episode where we talked about that. What's good about these cards is that it's not just, oh, I cut that part of the episode and I put it into a clip and people could watch it somewhere else. And then Stephen Barlett's not going, oh, if you want to watch just the clips of this, then you can go subscribe to the second channel. It's these are going out into the real world. Whether you listened to the podcast or not, this is additive to your experience. You like this podcast, and now you've got a few cards that it's you know encouraging you to take what you like about this show, the honest conversations, often kind of vulnerable conversations, and now bring it into your own life and go ask your friends over a beer, like, oh, let me ask you these questions that we're I'm hearing on a podcast. It's again the repurposing is really like an extension. And what I like about the extension is it's into the real world, and then it has this natural kind of two-pronged marketing approach. One is obviously the QR code, go listen to Neil deGrasse Tyson answer this, go listen to this other famous person answer. But it's also encouraging your listeners who are your biggest fans, to buy these cards and start asking their friends and be like, I got this from my favorite podcast and let me tell you all about it. It works on multiple levels, which is why I really liked it when I was reading this example.

Jordan 25:27

I also really love how it doesn't use the entire podcast. It just takes a small selection. So, you know, with repurposing, a lot of times you think about like books, and so people will take their entire podcast and they'll condense it down into like a novel. But I love that it ignores the rest of the podcast and only focuses on this one like niche novel thing that they have and just created something extra out of it. And I think it's great.

Kevin 25:52

Yeah. Now, do you guys know do those QR codes go to a like a clip or do they go to the full episode with a timestamp so that you can hear the answer, but then you're still in the full episode if you want to keep listening?

Jordan 26:03

It goes to the YouTube channel and it is the full episode, but it's the exact timestamp.

Kevin 26:10

Yeah. So they're timestamped links to the full episode. So it jumps you right to the relevant part, but then you can always back up and say, I'm gonna watch this from the beginning. That was great. Or you just kind of get sucked in from the clip and you just before you know it, you're 20, 30 minutes into the episode. I love that. And you can totally do that with Buzzsprout. Again, it doesn't have to be like a video with time linked on YouTube. You can do time stamp links in in your Buzzsprout account. And a lot of podcast players support time links as well.

Jordan 26:34

Yeah.

Turning Fiction Into A Playable Game

Alban 26:34

All right. So the second one we've got here is the Magnus Archives. Have either of you listened to this podcast? No.

Jordan 26:40

No, I haven't yet, but it has been recommended to me a lot. So I know it was right up my alley. All right.

Alban 26:46

Horror fiction podcast. This is like already three things Jordan loves. Horror fiction podcast, and it's built around these supernatural case files, investigations, archival statements. It's got mythology. And what they did when they repurposed it is that they made these mysteries. They took them and they made it into a playable board game. So it's a tabletop RPG, and they've just got like the book and you're filling it out, and they've got cards, and it's just like a full-on case file mysteries and board game.

Jordan 27:23

Yeah. I chose this for obvious reasons. I personally buy those case file games that you can get at game shops or in like Amazon and stuff like that. Like I love solving the at-home mysteries. And so when I saw this, I was like, this is so smart. So they took their stories and they built upon these like recurring characters and like supernatural beings that they already have in this podcast and they distilled it down into like a case file where you can take it home and solve it. Because what they recognized was that their listeners were already talking about all this stuff in the community. And so they had like theories and they were pulling at strings and they were like trying to figure things out and they were debating stuff. And they said, Oh, okay, like our listeners like to play along with the investigations of the podcast. And so they teamed up with um like game makers. So for the like full tabletop RPG, it's it's like Dungeons and Dragons style. Like you have like a game master who's like running the investigation and then like you have all the investigators trying to figure it out and stuff. And it's kind of them putting themselves in the position that they would be in in the podcast. And, you know, it has like books and all these like different things. And then they also teamed up with like some other people on like BackerKit and on Kickstarter. And it's so cool because these kind of sites like Backer Kit and Kickstarter allow your audience to fund what you're trying to do. So I noticed that the Magnus Archives mystery file things, it was funded in 10 minutes.

Alban 28:51

Holy cow.

Jordan 28:52

Yeah. So they just had like a proof of concept. Like they were like, you know, we're taking the podcast and you get to solve your own mysteries, and everyone's like, take my money, I'm all in. And so it was funded, and then they were able to ship out the products. So I think something like that is really cool and it's doable for an in any podcaster.

Alban 29:09

The easy way to have done this would have been to take, you know, season one and said, Chat GPT, make this a book. Make sure it's good. And then like just take whatever it came out and say, guys, we made a book and we have a original art also by AI. You just reformatted it in like a way that nobody wanted, and nobody's gonna go listen to or read it because they've already listened to the podcast. So there's no additive nature to it. But they looked and they went, Oh, everyone's kind of playing our podcast like a game. What if we like triple down on that? We worked with somebody who knows how to make games, we worked with a publisher and we made the experience that our audience is craving for. And now it's like I listened to the episode, but I was also playing the game. And now it's like multiple things in my life that I really enjoy are both tied to this podcasting content.

Kevin 30:08

All right. I I'm just gonna be honest with you. This feels a little bit overwhelming to me. Like the idea of partnering with a game maker and like going from podcast to game creator feels like this massive leap. And so I'm just trying to figure out how we could make it a little bit more practical for anybody who's listening, like ways that they could step into this. And I I feel like you don't have to go all the way to like high-quality production hardback tabletop game. You could definitely put some stuff together like in a PDF form, right? Uh-huh. Like you could kind of invent a game and write up the instructions and make some playing cards in like Canva or something, and then create a PDF and let people download it for free and see what the interest is and see what people are giving you feedback and you improve the game. And there's lots of little steps that you could take. Um, you could record videos, you could maybe do like a little Vive code app if you're more technical in nature and sort of do like an interactive version of like a choose your own adventure story or something, and you're kind of playing a game there. And there's lots of different ways that you could go. You don't have to jump straight from podcaster to partnered with a gaming company, and I actually have a game in Walmart stores on the shelves, right? Like there's there's a lot of in between. And so I don't want anybody, at least like how I was thinking about it, was like, wow, that's that feels like you know, a two-young year commitment, and I got to start up a Kickstarter and I got to raise $100,000 and I got to that's too much. But I could do a PDF, like I could gamify some of the topics on my podcast and create a PDF. And then if that goes anywhere, if that gets some traction, I could take the next step and I could take the next step. And and maybe two or three years down the road, I do have an actual game on somebody's table that or you can buy in Walmart, but it doesn't have to go like from zero to a hundred.

Jordan 31:41

Kevin, it's funny you mentioned that because when I was on the Magnus Archives like shop page and I was looking at this, they do have a PDF, like downloadable version of this where you can just download the character sheets and stuff like that.

Kevin 31:53

There you go.

Jordan 31:53

Yeah.

Kevin 31:54

I should be a business coach.

Jordan 31:55

I should you should be.

Alban 31:57

Kevin's repurposing of this podcast is going to be a business coach who just tells you how to like come up with wild analogies.

Kevin 32:03

You tell me your complicated idea, I'll give you the like the V1 version of it.

Jordan 32:07

It's true. But you could do this with like conversation cards too, like we had talked about earlier. Right. Yeah.

Alban 32:13

All right. What I'm taking from this has nothing to do with you should repurpose your podcast as a game. I'm getting find out what your audience is doing and enable that in another format. And so our audience, almost all of you are podcasters, almost all of you are audio podcasters, almost all of you are recording your voices because you get it. You get the power of voice. And what did we get to do? We got to launch voicemail so that we could collect audio snippets from our podcast listeners and incorporate it into our show. And I think that was one of our ways of like expanding the brand and the experience is now that we actually have our audience reaching out and becoming part of the larger episode is a very small way to step into it, but it is us figuring out what are people already doing and then meeting that need.

Creating A Kid Safe Spinoff Feed

Jordan 33:06

Absolutely. The third one I have, this one's a quick hit, but I really felt like this was so smart. So ologies. If you've heard of this podcast, this is a woman who sits down and she talks to all of these like scientists and you knowologists about whatever their study is in. And it's like long-form content. It's for adults. So there's like cursing, you know, it's R-rated and stuff like that. But she has repurposed her podcast into smallogies, which is so cute. And this is a shorter kid-safe feed that's intentionally designed for like students and families and classrooms and homeschoolers because a lot of adults, you know, they would talk to someone who uh studied reptiles and they're like, oh, my son loves reptiles, but you know, there's a bunch of cursing in this. And so I don't really want him to listen to this. And so all she did was she edited her back catalog to be um shorter for small attention spans. And it also edited out anything that was inappropriate for kids. And she created a completely separate feed that like everyone can listen to and it's like safe for everybody. And I think this is really cool because she found a second audience that she wasn't tapping into. And all she did was like adjust what her podcast content was to feed that second audience.

Kevin 34:31

Okay. This I mean, this is blowing my mind a little bit, like how crazy smart this is.

Jordan 34:35

Yeah.

Kevin 34:36

I don't know like how applicable it's going to be for just podcasts across the board. I don't know that 90% of podcasts are going to be able to quickly identify another audience that they could tap into just with some editing tricks. But good lord, if you have the opportunity to do that, this is so smart.

Jordan 34:54

It is so smart. And actually, I was thinking the same thing, Kevin, because I really, really, really wanted to include this one in the list. And so I was racking my brain. I'm like, okay, who else could this apply to? And so um I thought about a finance podcast, like personal finance podcasts. You could edit your content down into more palatable, bite-sized stuff. And it could be like uh basic finance for teens or five-minute explainers for like first-time investors. Um, a business podcast. It could become like that's a great idea. Uh lessons for students and like team discussion guides. Um, if you have like a leadership meeting or something like that, you could have like a small podcast episode that kind of prompts a discussion.

Kevin 35:38

No, you're you're right. My mind is running right now, but almost any business topic, any finance topic, probably things about real estate.

Jordan 35:45

Yeah.

Kevin 35:46

Oh my gosh. My mind is is is really racing because I do think that people are going to start a podcast probably because they have some area of expertise. And so usually like V1 of the content that's going to come out is probably not going to be like dumbing down what I know for people who are interested in getting into it. Yeah. Like V1 is going to be, hey, I'm super interested in this. I've gained a lot of knowledge about it. I want to share all that depth and all that knowledge with other people who are as interested in it as I am. But there is this other audience of people who are like not interested yet or just budding curiosity about the subject. And they don't want the two-hour deep dive and hear all the expertise that you have. They want to hear the 15, 20 minute, like, make it simple for me, make it super interesting, grow my curiosity so that maybe one day I graduate from the entry-level version of your podcast to the deep heavy master's class version of your podcast.

Field Trips And Real World Meetups

Alban 36:36

Kevin, do you remember uh Tyler Gardner had a podcast with Bus Brow called Your Money Guide on the Side? Yeah, I know Tyler. All right. So he has a podcast where he goes really in-depth on various finance issues. And it'll be like, okay, how to prep for retirement with a 401k, and he's going into all the tax implications of different types of accounts. He also does short form, you know, basically TikTok, where he was doing really, really well because that was a way to reach people in a very bite-sized format. And they were targeting people at different levels of sophistication. Yeah. The podcasts were for people who are a bit more invested. They wanted to learn a lot. And everybody on TikTok, it was somebody who knew I really don't want to get into all this crypto stuff I keep seeing and all the online gambling. What I need is real financial advice. And then Tyler was stepping into that. So it's kind of another way of thinking about how you could be repurposing. I guess it kind of does feel like that different format, but I think it works for repurposing because you're reaching people in like a different format, but also with a different sophistication level. And there's a bit of like a different tone between the two types of content. Yeah.

Jordan 37:47

All right. Next up, I have the history chicks. This is um a history podcast that really focuses on like women's lives and like cultural context of women in history, things like that. And what they did was they repurposed their podcast into actual field trips to the places that they talked about. They connected it like to the show's subjects. And so their Washington, D.C. field trip, they like went with their listeners and they also um used the field trips to record extra podcast content too while they're on the field trip. And so they basically just like went to all the places. They had like a day of history. There was like an itinerary of all the places that they've talked about on the podcast. And so people, you know, who love the podcast and like listen to it and understood the history, they got to actually see these places. And I love this because I feel like this is in the bucket of taking your podcast listeners and turning them into like super fans by connecting real world and having this like really intense shared experience of like going somewhere amazing together.

Alban 38:48

Yes.

Jordan 38:48

I love it.

Alban 38:49

So imagine what were they doing before this idea came up? And I bet they were getting like somebody who said, I love the podcast. I actually went and saw that place that you talked about. Here's a photo of me. Or they're in the people are probably in their community and they're all saying, like, oh, wouldn't it be cool to go see this? What if we met up there?

Jordan 39:09

Yeah.

Alban 39:10

You know, like the audience probably you could see they want to visit these places. They love learning about the history, but they also want to like do stuff in the real world. And then they went, why don't we organize this ourselves? Add to the experience, not just reformat it for somewhere else.

Jordan 39:28

Now that you're mentioning it, they were doing live shows. So live shows are already a way to like repurpose your content or to record, you know, in in real time while you're doing an event. And I bet anything, they had people traveling for their live shows to them. And so they thought, oh, well, like if people are gonna like travel to see us, like maybe they'll travel to see us. And I imagine we could probably do the same thing with like a Buzzsproute meetup. We could do like a Buzzsprout field trip where we go like tourist studio or something like that.

Kevin 39:59

Yeah, the destinations might be a little less exciting.

Alban 40:02

But we know that our listeners, a lot of them go to podcast movement or podfest.

Jordan 40:07

Yeah.

Alban 40:07

And so we throw a small event and we talk about it on this show. And probably half of the people who come are people who listen to BuzzCast. And it's just a way to add to the experience by figuring out what people are already interested in doing. I do think the live shows work really well for some podcasts, though I think it depends on the audience.

Jordan 40:27

Yeah.

Alban 40:28

You know, acquired, they're doing those three hour, four-hour episodes. You know, the people who are opting in to listen to a four-hour business podcast, they don't have tons of people in their life that are also doing the same thing. And so being able to connect them, I mean, when they did their live shows, they're really popular and they did really well. And imagine it's because people want to connect to other people like them. I love four hours learning about the history of Rolex and what makes it work. Pod Save America and all of their podcasts that were about politics, they're connecting tons of people who are like-minded and they have the same political affiliation, but they've also are interested in kind of the same way of consuming the news in a light-hearted, silly way. And so they're connecting the audience with each other. I think it just makes sense to try to figure out what's the audience also craving beyond just interested in listening to the show.

Jordan 41:19

Yeah.

Kevin 41:20

This makes me think. I mean, obviously, travel podcasts are a good fit for something like this because you're talking about destinations. So any sort of podcast topic where you're talking about a destination, a location, geographic thing that you could actually go to and then have other people who might not live in the area kind of go and meet you in that same area, that could provide a really fun experience. It also makes me think in the world of podcasting, a huge genre in podcasting is about sports teams. Well, the nice thing about sports teams is that they regularly all gather in the same place. So, like if you did a we're in Jacksonville, you do a Jacksville Jaguars podcast. Like maybe you host a tailgate for some of the home games. Maybe you meet up at certain bars for certain watch watch parties for away games. And then it's like it's a win-win. It doesn't even matter. If nobody shows up because you're still a small podcast and you're growing your audience, you still are gonna be at the bar. You're still gonna be at the tailgate. Now, you might have some extra hot dogs. I bought too much food, hoping people would come, but maybe that changes over time. But then as your show grows and you expand your reach and stuff like that, you get to meet new people. And there's always somebody tailgating next to you, and you can tell them about your podcast too. So, sports teams would be another good one. I also thought about like a golfing podcast. I know it's another sports theme, but people travel all the time to play exotic courses. And so, why just go with you and your buddies? Why not also invite anybody in your listening audience to be like, we're going up to this golf course on this date, book a weekend, meet us up there, we'll get back to back tea times, we'll do a little scramble tournament or something. Like, make games out of this stuff, have fun.

Jordan 42:43

You know who actually is already doing this is two guys on a plane.

Kevin 42:47

Oh, yeah, they are.

Jordan 42:48

So they're doing like group trips and stuff like that that you can sign up for, which makes sense.

Kevin 42:52

They get to travel for free.

Jordan 42:53

I know. But I mean, which is so smart. And so they have like their like flight attendant listeners like getting together and they go and do these fun trips. I was thinking, because you know, spooky girl, I was thinking it'd be really fun to do a ghost tour. So you go to like a city and everyone meets you up and you do like a ghost tour together. Oh, yeah. You could also do uh a tasting tour or like a wine tour if you have a wine podcast or like a food podcast. There's there's a ton of fun stuff you could do. But this, I feel like this is more on the expensive end of repurposing content, but it's fun.

Alban 43:28

I mean, what if it was what if you were you're a movie podcast and you just say we're going to do a review of the next Dune movie when it comes out? We're all really excited about it. If anybody else is in New York, let's go see Dune as a group. You know, it doesn't have to be any more expensive than you were already buying the tickets and you could connect with your audience. Probably if you have a thousand listeners, you've got a small pocket in most of the major cities in the US. You probably have a handful of listeners in each one.

Jordan 43:58

Absolutely.

Kevin 43:58

Yeah, and you might be able to. Grow to the point where you have uh people who are not on your podcast who volunteer to be hosts in other cities. Yeah.

Jordan 44:05

Oh yeah, that'd be fun.

Kevin 44:07

You know, so if if I live in Dallas and I want to go ahead and represent a host party and organize it and say it's gonna be this theater at this time, this is where we're gonna meet ahead of time, whatever. And then like if you want to help support them or whatever, you send them, I don't know, 50 bucks or actually probably like $200 to buy popcorn for the group or something.

Jordan 44:25

A thousand.

Kevin 44:26

Yeah.

Books And Guides With Visuals

Jordan 44:27

You know, uh there are like fan groups for podcasts. I know, I know for a fact that I've seen some for like True Crime Obsessed, like they've got uh community fan groups where they like all get together each month and they talk about like their favorite true crime, or they'll watch like the documentaries together and stuff to listen to the podcast. So yeah, that totally makes sense. All right. Finally, we have 99% invisible. And this is such a fun podcast because they do like a deep dive episode into these small things that you just don't notice in everyday life. And so what they did was they took uh some of their podcast content about like architecture and like city planning and things like that, and they turn into the 99% invisible city, a field guide to the hidden world of everyday design. And this is such a beautiful book. Um, they even said in this book, unlike the podcast, we get the opportunity to show you pretty images alongside the hidden history and development of these designs. And so, what this book is designed to do is it like educates you on like things to look at for your own city, like different kinds of architectural details. And so you can get out and just kind of admire the unseen beauty of your city too. And I love it.

Kevin 45:35

Yes. Again, I want to I want to make this stuff practical for everyday podcasters. So this to me feels a little bit like the first idea that we talked about with the conversation cards, you know. So this is a book, but how do we go just beyond a book? And it seems like their answer was like stunning imagery and photographs and and stuff that they're pointing to to complement, I think 99% invisible. I've never seen a video version of it. It's just an audio only show, right?

Jordan 45:58

It is, yeah.

Kevin 45:59

And so I imagine that's a good compliment in and of itself because they don't have to start a whole, you know, video podcast production to be able to put some imagery in front of their audience now. If you're really interested in seeing some of these things with your eyes, you can you can buy this book. So, again, a place to start if you want to do stuff like that is like why not have companion PDFs that go along with your podcast episodes. You could just throw them on a Google Drive or something and link to them in your show notes.

Jordan 46:23

Yeah.

Kevin 46:23

Again, if you go ahead and take the full step to do like a publish on demand book and put it on Amazon or something like that, you could make sure that like every chapter that's covering a topic in depth, you could make sure you have a QR code to listen to the episode or the series of episodes or the season of your podcast that went into depth on that kind of stuff.

Alban 46:39

One of the things they did well with this book is it's not just here's episode one through episode 50 of the show, and each one gets a chapter, and each one's a repurposing of the episode with a QR code back. This is all the field guide to the hidden world of everyday design in cities, 99% invisible city. And so they're going through elements of a city. So you could imagine you look at this book, and now when you're walking around your city, you're gonna go, Oh, I know why they do the fire escapes that way. I see the spray paint as I'm walking along the sidewalk, and now I understand why they're spray painting these symbols and what this all means. So it's adding to your experience, not just of the podcast, but of your city as well. And if you're the type of person who listens to 99% invisible, you're probably the kind of person who wants to know what are the things I'm missing in the world, what are the stories behind everything, and why are things built the way they are? Now you get to learn.

Jordan 47:38

Yeah. I feel like this would work really well as like a discoverability tool, especially for um like a local podcaster. So if you have a podcast about your city or something like that, it'd be really cool to make a pamphlet or like a small booklet or uh, you know, a one-sheet about all the great places that you have to visit. If you come to Boise, you have to go to Table Rock and you have to go to Camels Back Park and you have to go to like this and that. You can have images of it, and then you can have links about like the history of this uh historic home or the history of how this place was built or you know, whatever. And it would be a really good way for people to get a guide, but then also be like, oh, this is really cool. I should listen to this podcast, and then I can walk around with this guide and walk around these uh sites. It's kind of like a guide tour. You know who does this is Notorious Bakersfield. I think I remember him saying something about that.

Kevin 48:31

You know, this makes me think, Jordan, why have you not done like a geocache thing? Like if you're gonna visit Boise and you are a dreamful podcast fan and you're coming here with your kids, I've set up a geocache for you. Follow the instructions to go from clue to clue to clue to clue. And at the end, you you know go to this little cache. So it's a Tupperware that has dreamful stickers in it or something, and it's like just take one.

Jordan 48:52

Yeah.

Kevin 48:52

But yeah, a fun way to engage your audience, and then when they get their little sticker at the end of their geocache journey, they could, again, maybe QR code on the back or they post it to their Instagram or something, connect with you, share it back with you somehow, and then you say, Oh, these three kids over the past two months have found you know the dreamful stickers in Boise. Make sure you tell your parents to come visit us.

Jordan 49:09

Yeah.

Kevin 49:10

That might sound a little bit like you're luring kids to don't never mind, don't do that.

Jordan 49:14

I've honestly thought about putting a geocache at my house and like making like a puzzle cache or something like that. But yeah, it does sound a little bit like I've got the candy house in the woods and I'm like luring the children.

Kevin 49:26

Little Hansel and Gretel.

Alban 49:28

So you know uh Wikipedia has a view that you can flip to where everything is based on physical location. So you can go to your area where you live and start seeing like what around you has a Wikipedia page.

Jordan 49:44

That's so cool.

Alban 49:45

Yeah, as soon as I heard that, you realize like how much of online is so separate from our day-to-day physical reality. And it's really cool when they intersect a bit and you go online and you see something and you go, that's where I live. That's close to where I am. Oh, I'm gonna make this connection. Uh it's why I get excited about local podcasts. But I think there's a lot of space for trying to bridge that gap for your audience. And I guess maybe each of these examples that you found, Jordan, of repurposing are really good because they're bridging the gap between you have this experience, you do on your own time when you drive to work or you're on the subway and you're listening in your ears. Well, now I'm going to allow you to bring that experience a bit more into your real life. So you get to do something to connect with the podcast and the part of you, you get to connect to the part of you that loves this show.

Jordan 50:40

Yeah. So when you're thinking about repurposing content for your podcast or you're wanting to take that like next step, I think it's really important to think about what makes sense for your category. And a lot of these do have overlap and it does work for many podcasts, but there's there's some content repurposing ideas that just might not work for your podcast. So, you know, if you have a true crime podcast, think about doing like a walking tour, or I love the idea of like the armchair detective case file download, and you can try to solve these like unsolved cases yourself and get links to all that kind of stuff. Um, if you're a business podcast, you can create like case studies or templates and workshops, uh, fiction. You can do live table reads. I love the tabletop RPG model, even though that's a lot of work. But if you're a creative person, it's right up your alley. Uh, culture and society, uh, reading and watch lists and live shows and watch parties and things like that. With uh tech podcast, I did see some tech podcasts have GitHub repositories where they like link to all this like code and stuff that they discuss on the podcast. I thought that was really cool. And you can have like guides and bonus technical breakdowns, kids and family. Uh, I know that Story Pirates has like activity sheets and they create classroom materials and things like that. And if you have history podcasts, you can do digital field trips or field guides and travel itineraries. Um, but I would love to hear if you've had any ideas while we're discussing all this stuff and kind of getting like these brain juices flowing. I would love to hear if you had any really great ideas for your podcast.

Kevin 52:11

Jordan, this is such a great episode. I have to be honest with you. You know, I notoriously don't read outlines before we come in to do the show. And I was a little bit like I felt like this was going to be a little bit of a drudge of an episode for us to do because I've just heard I've been to so many podcast conferences and I've heard about repurposing content so many different ways. And it's always kind of the same thing. Like take your audio content and create a blog post, and then here's how you cut it up into short clips, and then here's how you create social posts from it. And then after you have enough of that, then you can put together big, you know, PDF white papers. And when you have enough white papers, you can create a book and you get, yeah, yeah, yeah, yeah, yeah. And it was just like I'm like, oh, I have to do an hour of this today. And then you just came in and blew my mind with like all these new fresh ideas and it got me going in a totally different direction. And it's not just about repurposing the same stuff, like cutting it up and slicing it different ways. It's about going deeper and offering new opportunities for your audience to connect with you and for them to engage with stuff that you are all excited and passionate about. And so thank you. That was always fun.

Jordan 53:05

Okay, guys, we have some fan mail. I'm gonna kick it off with Devin from Kingdom Animalia Podcasts. Uh, you recently restarted podcasting QA after a long break. Will you ever restart Buzzprout Conversations? I really liked it.

Kevin 53:19

Maybe there's your one true fan.

Alban 53:21

You needed one true fan to keep the show going. Devin might be my one true fan. I always liked doing Buzzprout Conversations because it was really just me getting to interview people that I liked and asking them questions about podcasts.

Jordan 53:34

Yeah.

Alban 53:34

I think if we were to bring it back, one, it needs a new name. Two, I think it would be something that I would edit myself. And maybe if we're doing video content and I'm editing video and we're doing video on Apple Podcasts and Spotify and YouTube, maybe that's a way to bring it back. So I don't know, Devin, you let me know who should I interview, what people uh should we try to get in touch with. I think it'd be fun for me to try to find podcasters that I admire, podcasters who do a really good job, and just learn about the craft of podcasting from them. So there might be an angle to take with it. I always wanted to name this show Podcast Podcast, and Kevin nixed that immediately.

Jordan 54:18

Sounds like Lil Caesar's like pizza pizza.

Alban 54:20

That's exactly where it came from.

Jordan 54:22

Oh no.

Alban 54:24

It wasn't a good name, but I still liked it.

Jordan 54:28

All right, and we got a voicemail from a listener asking us about why we're not on Blue Sky.

Seth 54:33

Hey guys, it's Seth from Philadelphia. Big fan of the podcast. Not on your hosting service as of yet, but love all the tips you give out and avid follower. I would love it if you guys would get on to Blue Sky or Mastodon for us to follow you guys as your personal accounts. I tried to get on Blue Sky and Buzzsprout is taken.

Alban 54:56

And I don't know who got it. It's probably somebody in the building. I think it was one of us that registered it. But as many email addresses I put in, as many pings as I send out to the team, I don't know who has it. So, you know, we'll we'll figure it out. Uh Mastodon too. We need to get on the podcast index Mastodon so that we can post everything we post on social media over there as well.

Kevin 55:19

Some name squatter bought it and they're gonna try to hold it for ransom.

Alban 55:23

Sell us a blue sky account for $12 million.

Jordan 55:27

All right, and we also got a famous message from Brennan who said that they were recently invited to attend a Comic Con. And I'm wondering, what are some tips and ideas to promote our show, talk about our show, and create content for the show at the convention?

Kevin 55:40

So I don't know. I've never been to a Comic Con, but I've been to a lot of podcast conferences. I feel like people who walk around and are wearing big graphic t-shirts with stuff about their podcast or podcast title or something on it, they get attention. Now, at a podcast conference, I don't think they're getting the ex uh the right type of attention. I think it would work better at Comic Con because at a Comic Con, you're wearing the name of your podcast. And then I'm assuming that uh there's a good chance that there's fans of your podcast also at the Comic Con. And so they're gonna see you wearing that shirt and they're gonna say, Are you a fan? Are you the creator? Are you there we're connected in some way? Maybe have a few more of those t-shirts printed up and stuffed in your backpack so that you can be like, Oh, you're a super fan. Let me get you a t-shirt too, so like we can kind of grow our presence here.

Jordan 56:26

Yeah.

Kevin 56:27

Um, I think that's one of the easiest ways for people to start to identify like who you are, because especially if you're audio first, they might not recognize your face. So make sure you get your podcast artwork on you somewhere so they can connect with you.

Jordan 56:39

You know what's interesting is I'm actually in two weeks, I'm going to like a convention thing for my husband's podcast. And we are planning on meeting up with some other creators that are in the niche. And we're going to get together and all record an episode together about like different sessions that we attend and our thoughts on it and just fun things that happened at this festival and convention. And I think that's a really great way to create content for your show at the convention is just to use it as a platform to be like a news anchor, like relaying fun, awesome things that are happening and just make sure you get it out right away so that people who missed out on the Comic Con they can be like, Oh, cool, you're gonna recap it for me.

Alban 57:17

Yeah.

Jordan 57:18

And they can get the experience.

Alban 57:19

Jordan did a really good episode of this a few months ago when we were at podcast movement and you went around to everybody as they got off stage and said, Could you give me like the three-minute version of your talk? What's the thesis? What are the best supporting points? What would you want people to take away? And you got a lot in a very short period. And then that episode was just full of kind of the best takeaways you could have had from that podcast movement. So if there's space, especially if you are going to be on stage or might have access to some of the people who speak or people are on panels, getting just short interviews. Take a field recorder or really just your phone, put on voice memos, flip it upside down, get nice and close, uh, run magic mastering on that episode, and it will clean it up really well. Yeah, turn on power clean. Yeah, you can even turn on power clean.

Jordan 58:11

Yeah, no joke. You can totally do that. And I think it's a really good idea, especially to respect people's time, you know, because these Comic Cons, they have panelists, they have meet and greets, things like that. So you can, you do get access to some of these people that, you know, others want to see or speak to. And usually they want to promote themselves. So they're fine with having a microphone in front of them. And I think it's really good to just have like one solid question for each person and try to like form a uh an episode around it if you can, just so that the answers are a little bit faster.

Kevin 58:41

And I will tell last tip on the subject. If you do believe that there's people in your listening audience who might also be attending Comic Con, go ahead and use the dynamic content tool within Buzzsprout to record a little 30, 60 second deal saying that you're going to be there and then pick a time and location and say, I'm going to be at this cafe at the convention at 12 o'clock on Friday. So if you're there, if you're coming, please plan on meeting me there. I'd love to meet you in person and say hello. Use dynamic content, upload that clip, apply it to your entire back catalog. And then after the conference is over, you can dynamically pull it all right back out. But that will just guarantee that for like the week or two leading up to the conference, everybody who listens to one of your podcast episodes, which is the most recent or the first one you ever did, hears that little message that you're going to be there.

Jordan 59:23

All right. And we're going to finish out with a voicemail message from Sparkling D.

Dee 59:28

Hey, sparkling ones. D here from the Sparkling Life Coach podcast. Woohoo! I can't even tell you how excited I was today to be able to see your sparkling faces while I listen to Buzzcast. I know, I know. Don't get used to it, right? But seriously, what an awesome addition to the platform.

Kevin 59:48

That's great. Thank you. I don't know that my face is sparkling, but it's uh it's wrinkling. It's wrinkling over time. So maybe the light is catching some of my wrinkles. But yeah. This is why I won't buy a newer webcam. My old fuzzy webcam hides all my for our next episode.

Jordan 1:00:05

We got a voicemail message from Colette and she was asking about uh people pitching to be a guest on her show. And she was asking about, you know, like getting booked on podcasts and kind of like etiquette for that and how to do it. And I was like, okay, well, I'll just send her a buzzcast episode about this because surely we've done it. And I looked through our archive and I didn't see one, which shocked me because we did a blog about how to get booked on other podcasts. And so I thought, okay, well, now's our time. We're gonna do an episode about this.

Alban 1:00:35

Okay. That surprises me, Jordan. I'm looking back at it. We have an episode about how to find great guests. We have one about how to prepare your guests. Uh-huh. But we have lots of different things. Oh, we have one about the FTC warning against charging for podcast guests. We've got all sorts of episodes, and yet we don't have one about how to get booked on podcasts. So, you know what we need to do? We should get Alex back on from PodMatch.

Kevin 1:01:01

But that might that might throw our audience for a loop because Alex is a real expert as opposed to just three people pretending to be experts.

Alban 1:01:08

Well, he he will have some real insight on how people can pitch themselves so that they do get booked.

Jordan 1:01:14

Yeah.

Alban 1:01:14

So I'm actually gonna be on his podcast, I think, in a couple weeks. So maybe I will do it as a trade. I'll say, you know, okay, I'm switching this up. I'm not coming on the podcast unless you come on ours.

Jordan 1:01:27

Yeah, the FTC doesn't rule against that.

Alban 1:01:29

Oh, we yeah, I need to charge him to come on the podcast. So for that one, can we let's try to get a lot of voicemails? I think it'd be fun to have lots of people calling in with real questions that we could ask Alex. Oh, and don't tell him ahead of time. Just spring the questions on him. Yeah. Rapid fire.

Jordan 1:01:46

He loves that. All right. So to send those in, tap the send us fan mail link in the show notes to uh type us a text message or send a voicemail. And until next time, thanks for listening and keep podcasting.

Alban 1:02:04

Kevin Jordan, I have a confession to make. All right, hang on. Let me let me sit down. I ignored some podcast wisdom, some great advice I'd gotten from a podcast. And last night it burned me.

Jordan 1:02:17

What happened?

Alban 1:02:18

So have you ever listened to that uh the podcast I'll teach you to be rich rich by Rami Setti, I think? No.

Jordan 1:02:25

I think I have that book though.

Alban 1:02:26

Yeah, he wrote a book years ago. And one of the pieces of advice in the book and in the podcast is do not do business with Wells Fargo. What? That just that just sounds spiteful. Oh, 100% spiteful. He was like, Yeah, because uh they had that big thing where they were opening tons of fake accounts in people's names. And so he was like, you should just not work with this company. He's like a negative influencer for Wells Fargo. And I was like, Yeah, I probably shouldn't use Wells Fargo. I've never really liked it, kept it going. And uh last night logged into my Wells Fargo account.

Jordan 1:03:04

Yeah.

Alban 1:03:04

And what do I see? A single account that I do not have any idea what it is. And I am now the victim of identity theft. What, what, what, what, what, what?

Kevin 1:03:14

Because they added an account to your list of accounts and that your identity's been stolen.

Alban 1:03:18

Yeah, uh jive out. It's definitely my social on it.

Jordan 1:03:22

Yeah.

Alban 1:03:22

I'm in the middle of the I'm in the middle of the investigation. You know, this is where you could repurpose your podcast. If you have a finance podcast, get people to investigate their own identity throughout.

Jordan 1:03:32

Yeah.

Kevin 1:03:32

Well, hang on. Let's be fair to Wells Fargo. First of all, I happen to like Wells Fargo. I don't actually have any accounts with them, but I like their logo. I think it's a good thing. I knew because of the logo.

Alban 1:03:44

Like McDonald's colors with like the horses. It's a combo of Budweiser and McDonald's.

Jordan 1:03:51

Classic.

Kevin 1:03:51

I have an affinity for the brand. I think it's a cool brand. Okay. So chill out on your Wells Fargo talk. And two, identity theft can happen on any platform, even the most secure ones.

Alban 1:04:02

Like there's bad actors can still get through. Okay, maybe the advice that I didn't take was freezing my credit. I don't know why I never did it. Probably I just thought, yeah, it doesn't really matter. Turns out it does.

Kevin 1:04:13

Dude, I think it can happen to anybody at any time.

Jordan 1:04:15

Yeah.

Kevin 1:04:16

I don't know. I don't know that there's a big like you don't have to like flog yourself for doing something wrong. It's just well, you're a victim. And victims shouldn't feel bad. It's not your fault, Alban. Well, like that, that I don't know at what point you were victimized to the point of thinking that you you caused this crime against yourself. But you need to say that's a that's a lie, that's not the truth, it's not who you are. Well, thank you for speaking that over me, Kevin. Of course. You know, I just met another Alban Brooke yesterday. He wouldn't have believed any of these lies that you're speaking about. He's a really cool guy. Did he just buy a temperature mattress? Yeah, he did. He said he had the best night's sleep of his life.

Alban 1:04:54

Oh, man. Uh, it's it's wild. I just happen to catch it fast enough that I don't think it's gonna end up being a big issue. But what I do have is an email address and a phone number for gentleman Johan, who I believe is the perpetrator of this scheme. Oh, do you want to call him live on the podcast? I uh 100% am going to call him. I'm not gonna call him now because I think that uh Wells Fargo is still working through some stuff and they're gonna get it cleared up. It's gonna be totally fine in a few days. But once it's done, 100% I've got to call this guy and confront him. And now with the Apple uh you can record your calls feature. Yeah, I think I've I've gotta I've gotta turn this into podcast content. I don't know how it's not gonna get used for this show.

Kevin 1:05:38

I don't know what show. I think when you turn on call recording, it says that that's being recorded and then he's gonna hang up.

Jordan 1:05:44

You should you should just like toy with him a little bit because you have his information. He doesn't like know that you have it.

Kevin 1:05:50

Pretty sure he has albums too.

Jordan 1:05:51

Well, but you can do the thing where like just like call him from an anonymous number and just do like heavy breathing into the phone and then like hang up, just speak.

Alban 1:06:02

I'm just I'll call and be like, hey, this is like Rick from Temperedic calling. We're trying to schedule the delivery. And he's like, oh yes, I am going to get this Temperedic mattress.

Kevin 1:06:12

Oh man. But you know what? There's the silver lining here is that you might have to get a new Social Security number issued, in which case, most likely, you're going to get two votes in the next election. So that's nice. I think there might be a way. And if it's possible, why not? Think about how many cool things you could do with two socials. I could do credit card fraud on my first one.

Jordan 1:06:39

Yeah, there you go.

Kevin 1:06:41

All right. Sorry, dude. That's a bummer. Good luck sorting it out. And if you do get that call recording, bring it back here.